Ortiz
Concrete
LLC
Client Background
Ortiz Concrete LLC is a Phoenix-based concrete contractor established in 2015 that provides residential and commercial concrete services throughout Arizona. The company has built its reputation through quality craftsmanship and word-of-mouth referrals but had limited digital presence to support future growth.
The Problem
Despite years of industry experience, Ortiz Concrete's online presence did not reflect the professionalism or quality of its work. Potential customers had limited information about available services, completed projects, and the company's expertise before making contact.
The business needed a modern website that would establish credibility, improve customer trust, and create a central location for showcasing services and completed projects.
Research
The business needed a modern website that would establish credibility, improve customer trust, and create a central location for showcasing services and completed projects.
Industry Insights
Construction decisions are heavily influenced by credibility and visual proof of previous work. Customers often compare multiple contractors before requesting a quote, making a professional website an important trust-building tool.
A modern website paired with strong project photography helps reduce uncertainty and increases confidence before the first conversation.
Strategy
The strategy focused on positioning Ortiz Concrete as a professional, dependable contractor rather than simply another concrete company.
Create a modern visual identity
Improve navigation
Highlight completed projects
Build trust through clean design
Make requesting estimates simple
Optimize the experience for mobile users
Create short form content that showcases work
Every design decision prioritized clarity, professionalism, and ease of use.
Execution
Website Design
Designed and developed a responsive website that reflects Ortiz Concrete's professionalism while making it easy for prospective clients to explore services, view completed projects, and request estimates.
https://www.ortiz-concrete.com/
Brand Identity
Designed and developed a modern logo that represents Arizona, Ortiz Concrete’s foundation, and modernism per request of client.
Use: Digital Content Watermark, Apparel and Uniforms, Advertisement, Machinery/tools branding.
Social Media Strategy
Creating the Instagram business account
Developing the profile branding
Writing the bio and brand messaging
Designing profile visuals
Planning future content categories
Establishing a consistent visual identity
Content Planning
Developed a six-month content strategy centered around:
• Completed projects
• Before-and-after transformations
• Equipment in action
• Behind-the-scenes job sites
• Company updates
• Customer testimonials
• Educational concrete tips
• Employee spotlights
• Safety and best practices
• Community involvement
This content strategy was designed to build credibility, increase engagement, educate potential customers, and generate qualified leads through consistent storytelling.
SEO KEYWORD STRATEGY
Conducted keyword research to improve search visibility and guide website content.
Primary Keywords
• Phoenix Concrete Contractor
• Arizona Concrete Contractor
• Commercial Concrete Services
• Residential Concrete Services
• Concrete Cutting
• Concrete Demolition
• Core Drilling
• Concrete Removal
Secondary Keywords
• Concrete Repair Phoenix
• Slab Sawing
• Driveway Removal
• Parking Lot Concrete
• Concrete Company Near Me
• Licensed Concrete Contractor
• Concrete Construction Arizona
The selected keywords informed page structure, headings, metadata, and future content planning to support long-term organic growth.
SIX-MONTH CONTENT CALENDAR
Posting Schedule
• 3 Short-Form Videos per week
• 2 Carousel Posts per week
• 3-5 Instagram Stories per week
• 1 Email Campaign per month
SHORT-FORM VIDEO CONTENT
• Project transformations
• Time-lapse construction videos
• Equipment demonstrations
• Before-and-after reveals
• Behind-the-scenes footage
• Customer testimonials
• Team introductions
• Educational concrete tips
EMAIL MARKETING STRATEGY
Monthly campaigns designed to nurture relationships with previous customers and generate new business.
Month 1
• Welcome to Ortiz Concrete LLC
Month 2
• Recent Project Showcase
Month 3
• Concrete Maintenance Tips
Month 4
• Commercial Services Spotlight
Month 5
• Customer Success Stories
Month 6
• Seasonal Concrete Care Guide
SUCCESS METRICS
Website
• Organic website traffic
• Quote request submissions
• Contact form completions
• Average session duration
• Mobile engagement
• Reach
• Engagement rate
• Follower growth
• Profile visits
• Website clicks
• Direct messages
• Shares and saves
Email Marketing
• Open rate
• Click-through rate
• Website traffic
• Quote requests
• Customer retention
